february, 2018

01feb10:00 am30apr(apr 30)7:30 pmPETER DRIBEN - THE 1950's Exhibitions(february 1) 10:00 am - (april 30) 7:30 pm GALERIE PHILIPPE DAVID, Claridenstrasse 34 8002 Zurich, SwitzerlandEvent Type :Exhibitions

Event Details

Galerie Philippe David is delighted to announce its opening exhibition of 2018.  The gallery’s year will start, in January, with a spectacular exhibition of the work of Peter Driben, which will appeal to many collectors.


Peter Driben, Bostonian by birth, was one of the pioneers of the most iconic populist art movements of the 20th century – the Pin-Up.

The Pin-Up, originating in the First World War, reached its zenith as an art form as the USA entered the Second World War; their golden age continued throughout the forties and into the fifties.  

The scantily clad women, with their idealised physical features, served as morale boosters for troops; these were the perfect all-American sweetheart fantasies loyally waiting for the servicemen to return home. The models and their poses, which often include a `wardrobe malfunction’, are risqué but never explicit, erotic but safe enough to pin up at work, her looks are coquettish but not scandalous.

They became part of the American idealised dream, reinforced by Hollywood sex goddesses such as Rita Hayworth and Ava Gardner. Images were found on everything from aircraft noses, through to calendars, pulp-fiction book covers and even adverts for war bonds.  Driben became one of the main exponents of the artform.

Born in 1903, in the 1920s Driben began to produce images of the show girls of Paris, idealising the female form in the tradition of the Gibson Girls.   The commercial success was immediate and Driben soon became one of the genres most prolific artists.

His illustrations can be found on the covers of numerous magazines and books.   He produced covers for the work of his friend, Robert Harrison, with such titles as Flirt, Titter and Beauty Parade. He also was commissioned to design advertising images for brands such as Philco Radios, the Weber Baking Company and Cannon Bath Towels. Perhaps his most famous work being the publicity artwork for the 1941 film The Maltese Falcon, staring Humphrey Bogart.

In 1944 he was appointed as artistic director of the prestigious New York Sun, a post he held for two years.

After the war Driben and his wife moved to Miami Beach, where Peter continued painting, but this time he focussed on portraits of local personalities moving away from the pin-ups which had made his name.

Peter Driben’s work is bold, fun, flirtatious, visually exciting and highly prized.  It harks back to another more innocent era, and always brings a smile as it did for those GIs over 70 years ago.


February 1 (Thursday) 10:00 am - April 30 (Monday) 7:30 pm



Claridenstrasse 34 8002 Zurich, Switzerland

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